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nevil hitesh
product designer · seven years
i'm the one who can get it done, and beyond expectations.
- 01axis bank · loan originationa home loan in 14 days, against an industry that takes 5014-day disbursal1
- 02twitch · community migrationsaving a failing migration for a 6000-member community6000+ members
- 03socalgas · platform modernizationone project grew to twenty plus1 to 20+ projects2
- 04ethereal covenant · practice from zerohired to set up ux as a practicetwo 0-to-1 platforms
- 05mcafee · full-funnel commerceeight screens carry the funnel, discovery to renewal8 screens · full funnel
- 06tonight · the ai processan ai friend picks your one show a nightin progress
- 07mäki8 seats, 20+ customers happy to stand and eatundated
- 1first case disbursed under the new flow. live in production, april 2026. ↩
- 2concurrent project count, before to after. ↩
a home loan in 14 days, against an industry that takes 50
the industry takes about 50 days. sales happens on a phone, between visits, and the platform was built for someone sitting at a desk. we designed for the field instead. mobile first, inside what the platform allowed.
a consulting engagement, run under my freelance umbrella. i led design: four designers across home loan and education loan products on financial services cloud. a reusable component system carried 100+ screens from kickoff to production in four months.
live in production · april 2026
the record
- role
- led design · four designers
- scope
- home loan · education loan · financial services cloud
- screens
- 100+
- kickoff to production
- 4 months
- next
- multi-branch rollout · following
“This team's efforts are exceptional. The rigorous efforts put in by the Salesforce team made it possible to deliver Home Loan earlier than originally planned.”munish sharda · executive director · axis bank · 2026
- 1nda: this chapter ships text and metrics only, no interface. ↩
- 2first case disbursed under the new flow. live in production, april 2026. ↩
saving a failing migration for a 6000-member community
6000+ members, moving off uservoice. twitch's enterprise community was mid-migration to salesforce experience cloud. the engineers turned over, the deadline did not move, and it was going to miss. i came in as the sole designer, pitched three concepts, and won the work.
mati · managing all things ideas. five external tools went into one dashboard. ideas, sentiment, engagement, same place.
members said ideas disappear into the void. the activity feed, borrowed from twitch chat, is where they stopped disappearing.
the record
- community
- 6000+ members
- admin tools
- 5 consolidated to 1
- role
- sole product designer
- timeline
- 6 months
“You brought this idea to life with your designs, and iterated on it in ways I never even imagined. You have been relentless in your vision, and I am proud to have been able to work side by side with you.”sarah fitzpatrick · senior program manager · twitch · 2022
- 1idea management, sentiment and engagement, previously five external tools. ↩
one project grew to twenty plus
the platform was a decades-old hotchpotch serving interstate gas pipelines. the first job was decoding it. users came out of their silos into the first full system map. then we proved what new could look like, css tweaks to a react rebuild, each path priced with the dev team.
the record
- role
- lead designer → account lead
- concurrent projects
- 1 to 20+
put me in the space you have, and see what we can do.
- 1concurrent project count, before to after. ↩
hired to set up ux as a practice
ways of working, design standards, the whole burden of guilt. two platforms came through it.
vapt247 · vapt software redesigned ground up: product definition, market positioning, visual identity.
speakup now · a workplace culture platform, taken from the client pitch deck to business level product decisions.
the record
- platforms
- vapt247 · speakup now
- starting point
- zero, both times
- role
- creative director
- 1vapt247 and speakup now. ↩
mcafee's auto renewal had earned its reputation
the redesign started there. the plan chooser got rebuilt. the legal information came up front. the design language followed. eight screens carry the funnel, discovery to renewal, through a profile dashboard.
the record
- screens
- 8 · full funnel
- stance
- trust over dark patterns
- role
- senior designer
- 1the full funnel, through a profile dashboard. ↩
an ai friend picks your one show a night
an ai friend picks your one show a night. there is no feed to scroll; one pick is the whole app. built by directing ai agents end to end.
the record
- field study
- 316 apps · 898 clips · 6 agents · one afternoon
- design system
- 11 rounds · 16 souls explored · winner: the rigid draftsman
- the built app
- tonight v1 · 5-beat frozen choreography · hold to listen · demo city, real design
- where it goes next
- the event space ships browsing and coordination; nobody ships judgment, and nobody says good morning.
8 seats, 20+ customers happy to stand and eat
8 seats, 20+ customers happy to stand and eat, 4+ people in the kitchen including my partner, and me in the middle of it all: managing tables, taking orders, handling pass, talking to everyone. the lore has built a very active base of regulars who willingly join the shenanigans, at the patisserie and on socials. vendors and partnerships, day to day operations. and all things design: the first branding and posts, one off events, and now the rebranding of the new space.
the record
- the room
- 8 seats · 4+ in the kitchen
- design
- branding · posts · one off events · the rebrand of the new space
- operations
- vendors · partnerships · day to day